Writing & Editing | Johanna Blakley

Johanna Blakley

Media | Entertainment | Fashion

Writing & Editing

articles & essays

The Business & Culture of Social Media, 2009 (co-author)

An Evaluation of the First Southern California ShakeOut, 2009 (co-author)

Warners’ War: Propaganda, Pop Culture & Public Diplomacy, 2004 (author)

Warners’ War: Timeline, 2004 (author)

Warners’ War: Selective Bibliography & Filmography, 2004 (author)

Entertainment Goes Global: Mass Culture in a Transforming World, 2001

“Not Possibly Autobiography: Improper Authorship and The Autobiography of Alice B. Toklas,” Thresholds: Viewing Culture, special issue on copyright, fair use, & appropriation, 1996.

selected blogs & op eds

Cramping our style: Why copyright protection will hurt fashion, PBS’ Need to Know, September 27, 2010

The Costs of Ownership: Why Copyright Protection Will Hurt the Fashion Industry: editorial for Design Observer, August 19, 2010

Where Smart Isn’t Boring: blog about TEDxUSC on LearCenter.org, April 19, 2010

Nightmares as entertainment: blog on LearCenter.org, January 14, 2010

Taking TV Online: blog on LearCenter.org, December 16, 2009

Generational Divides: How deeply do women differ? blog on LearCenter.org, December 8, 2009

Can Oprah Winfrey and Sarah Palin save each other? Politico op ed, November 16, 2009

books

Warners’ War: Politics, Propaganda, & Pop Culture in Wartime Hollywood, 2004 (contributor & editor)

Luckman’s World Wide Web Yellow Pages, 1997 (contributing editor)

The Best of the Web, 1996 & 1997 Editions (contributing editor)

Between Figures: Sex, Gender and Modernism, 1998 (PhD dissertation)

“Abrotica: The Lesbian Erotic and the Erotic Abject in Anais Nin’s House of Incest,” Lesbian Erotics, New York University Press, 1995 (contributor)

The Poem: An Anthology, 1990 (asst. editor)

journals

The Timberline: A Literature and Arts Journal, 1990 & 1991 editions (asst. poetry editor in 1990 & fiction editor in 1991)

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Championing Women & Diversity in the Media Business

I was thrilled to join Gail Berman, the first and only female executive to hold the top posts at both a major film studio and television network, and Jacqueline Hernandez, COO of Telemundo, to talk about the importance of diversity in media organizations. This event was co-sponsored by Ms. Magazine and USC Annenberg’s Center on Communication Leadership & Policy. Watch the video. Find out more.
Women Empowered at Cognizant

I'm flattered to have been invited back again to be the featured speaker at another Women Empowered event sponsored by Cognizant, a global IT services company that is taking gender diversity in the workplace very seriously. I'll be talking about social media and the need to recruit women in technology industries at the Computer History Museum March 4. Joining me in the conversation will be UT Austin's Tricia Berry, Fizziology COO Jen Handley and Cognizant's Ben Pring. Find out more and register here.
L2 Innovation Forum

On November 6 I'll be sharing the stage with a slough of CEOs, Nobel Laureates, artists, authors and entrepreneurs at the L2 Innovation Forum, a TED-style event at NYU geared toward execs in the luxury biz. They asked me to talk about social media and gender, but I'm kind of surprised they didn't want me to talk about fashion and IP - maybe next time! Here's a little profile they wrote up about me (which focuses on my fashion & IP research!).
Media Matters. Sure, But How Much?

OK, maybe they don't make the sexiest websites, but I love evaluation people and the important work they do making sure that stuff actually serves its purpose. I'm joining a panel with great people from the Gates Foundation, The Center for Evaluation Innovation and the Aspen Institute. October 25th. Minneapolis. Be there or be square! Find out more.
Tribeca Film Festival

Check out the video of my panel (featuring a jovial Brett Ratner) on Films and Brands at the Tribeca Film Festival this year. Find out more.
Seattle International Film Festival

I was on an amazing panel at the Seattle International Film Festival (the largest in the U.S., wouldn't you know). Folks from Vulcan Productions (Paul Allen's film company), the 10X10 campaign (you'll see it everywhere), and ProSocial joined me talk about the promise (and perils) of social impact campaigns centered around film. I talked about my recent research on Food, Inc. and its startling impact on viewers. Read the transcript.
The Primetime War on Drugs & Terror

Check out our latest video on how primetime TV depicts the War on Drugs. The findings might surprise you.
Are You Ready for the Future?

The University of Rhode Island holds a marvelous speaker series each year: I'm thrilled to be part of this year's line-up which includes TED speakers galore, including singularity evangelist Ray Kurzweil, cognitive scientist Deb Roy, organ creator Anthony Atala and neurobiologist Ed Boyden. My topic? Social media. Watch the video.
Mash-Ups

I had a wonderful time working with Barcelona-based DJ and pop culture scholar Eduard Minobis on our presentation about mash-ups in music, literature and fashion. Be sure to check out Eduard's inspiring video mix and my blog about the event which took place at Santa Monica Art Studios.
Johanna's del.icio.us

Media That Matters

I've been wanting to go to the Media That Matters conference at American University for years - now I finally had my chance. On February 15, I spoke about about how to measure media impact (including my work on Food, Inc.) with the amazing Pat Aufderheide, director of the Center for Social Media; Katie Delahaye, co-author of Measuring the Networked Nonprofit, and Sheila Leddy, Executive Director of the Fledgling Fund. Find out more.
Fashion & The Creative Commons of Color

Anyone who knows me will realize immediately that I would not be able to resist an event called "Color Lust." I am thrilled to be the keynote speaker at the 50th anniversary summit of the Color Marketing Group, which, probably unbeknownst to you, plays a role in determining the color of your furniture, your car upholstery, your nail polish . . . you name it. I'll be speaking about fashion and the ownership of color on October 28 in luscious art deco Miami! Find out more.
My TED Talks
TEDxPHX: Can Movies Really Change People?

Here's my most recent talk which is about how movies can have a measurable impact on people's knowledge and beliefs.
TEDWomen: Social Media & the End of Gender

I was very proud to share the stage with Madeleine Albright, Eve Ensler, Donna Karan, Sheryl Sandberg and a slew of other impressive speakers at the inaugural TEDWomen. My topic here? Social Media & the End of Gender.
TEDxUSC: Lessons From Fashion’s Free Culture

I was extremely proud when TED.com picked up this talk that I delivered at TEDxUSC, the site of the first TEDx in the world. My talk focuses on the fascinating culture of creativity in the fashion industry, where copying is actually legal.
TED Ads Worth Spreading

I was very proud to be a part of TED's Ads Worth Spreading challenge - an effort to acknowledge the power of advertising and to encourage those who wield that power to do something good with it. I was teamed up with Kenzo Digital, a new media wunderkind (and an all around nice guy) to identify ad campaigns that touch a cultural nerve; ads that capture or catalyze a cultural movement, moment or event. You can check out the winners here!
Johanna’s Twitter Stream
- RT @LearCenter: @Mojojohanna is featured in @Edelweiss French Fashion mag about #Fashion #Copyright j.mp/1ag3sIY 9 hours ago
- RT @wblau: Why worry about Facebook if an average Swiss border patrol employe knows more about you than you could have dreamt of? #smf13 13 hours ago
- RT @wblau: Thank you all at #smf13. I have to say, Susanne Wille is the best moderator I have met at any German speaking conference. Inform… 13 hours ago
- RT @wblau: T. Trevisan, FAZ:"Muessen die Kannibalisierung lieben lernen und das geschieht, wenn ich online pro Leser mehr verdiene als im P… 13 hours ago
- RT @wblau: A new record month for the Guardian and a bold move towards one global domain: theguardian.com Read: http://t.co/aXaWmArP… 13 hours ago
- Across the lake, the venue for the @SwissMediaFoum ##smf13 instagram.com/p/ZsgTlDoYGE/ 18 hours ago
- Thanks again for hosting me on the beautiful stage of the @SwissMediaForum #smf13 instagram.com/p/ZsfygyoYFj/ 18 hours ago
- @A_Mazzara I'm glad we had a chance to talk! 23 hours ago
- RT @lalakerstin: "Noch ist Smart TV noch nicht wirklich smart", sagt Bakel Walden am #smf13. 1 day ago
- RT @ruedialexander: #smf13. Print gegen Online Debatte ist total schwachsinnig, meint der Chefredakteur der süddeutsche.de 1 day ago
Gastronomy & Technology in Barcelona

It's a techie foodie delight! I'll be delivering the keynote presentation during Gastronomy & Technology Days in Barcelona, October 18. Sponsored by the most famous chef in the world, Ferran Adria, and Telefonica, the biggest telecom company in Spain, this event will bring together people exploring the intersection between new technology and food.
Making Media Now

The Filmmakers Collaborative has asked me to speak about media-fueled impact at the Making Media Now conference at the Massachusetts College of Art & Design on June 8. My panel will discuss how cross-platform media and partnerships with NGOs, government and corporations can create measurable impact." Find out more.

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