Johanna Blakley
Media | Entertainment | FashionArchive for Tim Leberecht
The Benefits of Losing Control (and Exerting It Serendipitously)
October 18, 2012 at 10:00 am · Filed under advertising, design thinking, online culture and tagged: advertising, marketing, social-media, Tim Leberecht
My clever friend, Tim Leberecht, is a marketing guy and so he knows just how little control companies have over their brands. The reputation of a brand is basically what a brand is and no matter how much money you throw at it, ultimately, customers, and the general public, will determine a brand’s reputation.
In his TED talk, Tim explores how companies can productively cede control to their customers and employees as well as exerting new types of control and influence in creative new ways in social media contexts. I don’t want to give too much away — it’s only six minutes so check it out!














