Johanna Blakley

Media | Entertainment | Fashion

Fashion Innovation in Virtual Worlds

Paper Couture channels Clark Gable and Carole Lombard.

Next, the third and final installment from my interview with Iris Ophelia, the official fashion correspondent for New World Notes, a long-running blog about Second Life, and Blue Mars, another 3D social world. You can follower her on Twitter @bleatingheart. Check out part one and part two of our conversation where we discussed, among other things, Mad Men,  Alexander McQueen and Armani’s ill-fated experiment in Second Life.

OK, here’s the most obvious question: who are your favorite Second Life designers and why?

It’s incredibly hard to pick, though most of my favourites are my favourites because they’re so innovative in addition to the other qualities that I’ll list… I love June Dion because she’s a powerhouse of variety and she takes risks many other designers won’t while keeping her prices unbelievably low.

I’m also a big fan of Dakota Buck because her designs have this really alluring femininity to them that isn’t tarty or trashy and that’s something that really needs to be nurtured more in Second Life’s fashion scene. Zaara Kohime is amazing because she uses colours and patterns and even textures effectively along with really unique ethnic influences.

Nylon Pinkney is without a doubt the patron saint of hand drawing in Second Life and her pieces for her own brand as well as the pieces she contributes to Paper Couture are each works of art on their own, and Emma Gilmour has an equally amazing artistic gift with 3D modeling tools so her sculpted clothing elements are miles ahead of everyone else.

I’ll also admit that I’m very fond of Yukio Ida who designs more fringe fashions, things like fawn hooves and gothic kimonos, because I have tremendous respect for designers who keep true to their own personal tastes and vision, even if those aren’t really mainstream. I’m really happy that Second Life has an environment that allows brands like Ida’s to flourish.



A virtual fashion design by Emma Gilmour.

I’m always looking for Second Life fashions that have some functionality embedded within them. Are there some designers who are pushing the envelope in this direction, developing designs that do interesting things?


That depends on the kind of functionality. There are shoes with scripts that make them click when you walk (though most SL fashionistas look down their nose at this and consider it tacky); purses that have animations in them that make your avatar hold them a certain way; completely prim avatars that blink and change colours (Blue Galaxy has good examples of this), and prim finger nails and feet often come with the ability to control details like polish colour (SLink comes to mind immediately here), stickers and skin colour… I think most of the functionality of fashion is limited to the bells-and-whistles category like those, though the best example of function and fashion meeting is likely the animation override, an attachment that makes you move and pose in a customized way, which almost everyone seems to use at this point.

Other examples can probably be found in the role playing communities which tend to produce gorgeous weapons and accessories that are scripted for combat (personally I’m always on the look out for cute Three Kingdoms-era warfans), but are also excellent accessories in their own right.

Designs by June Dion.

Who are the most innovative designers in world and who are the most influential?

I’d say that Eloh Eliot had a huge impact when she released her skin textures completely free to the community for modification and resale. So many skin designers learned from her templates, and she’s an excellent example of how creatively beneficial open sourcing can be to a community.

There’s also Ginny Talamasca who died several years ago, but who ran one of the largest and most popular virtual brands, Last Call. Talamasca really raised the bar for texture quality, and brought a lot of significant real life trends into Second Life fashion. Even today there are many brands that style themselves after Last Call both in their artistic techniques and their overall image.

LeLutka is a brand that has been very influential in bringing the fierce and scowling runway model look into Second Life. The extreme features of high fashion definitely play a larger part in virtual fashion than they did before LeLutka’s founder started creating in SL– it’s not a look I’m particularly fond of, but it has brought some dramatically different items into the market and I’m always happy to have more variety. That’s what makes Second Life such an incredible fashion playground.


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