I’m delighted to announce that my latest TEDx talk, which I delivered at TEDxPhoenix, has been posted online! In this video I summarize research findings from an innovative new project at the Norman Lear Center. We used a new survey methodology in order to understand whether a film could have a measurable impact on the behavior of audience members. The focus this time was the hard-hitting documentary film Food, Inc. We will perform similar research on two more Participant Media films, Waiting for “Superman” and Contagion. Please stay tuned!