Archive for jb exploits
I was very pleased to be invited by the National Endowment for the Arts to participate in a lively symposium addressing perhaps the most important issue in the arts these days: how do we justify public funding for the arts?
For those of us who frequently attend arts and culture events, the question seems silly. Doesn’t everyone realize that humans are hard-wired to respond to compelling stories and visuals, whether they manifest themselves as sculpture, video games, concerts or novels? Isn’t it clear that music and movies can bridge the most profound political divides and move hearts and minds?
As we see arts programming melt away in cash-strapped public schools, we have to acknowledge the awful truth — that arts and culture is considered a luxury, not a necessity, and justifications for their value must be proven rather than assumed.
Both the NEA and the UK’s Arts & Humanities Research Council, which co-sponsored the symposium, position themselves as agencies harnessing the power of art, culture and leisure to improve the lives of citizens and invigorate and strengthen communities. The problem, of course, is proving that their funding strategies actually achieve these often hard-to-measure goals.
Measuring Cultural Engagement: A Quest for New Terms, Tools, and Techniques summarizes a two-day session that brought together a wide range of researchers, using both traditional and new-fangled techniques, to describe and measure the myriad forms of cultural engagement that take place in all types of physical and virtual spaces. I’m hoping that this report will jump-start an international effort to revisit our presumptions about what counts as cultural engagement (Instagramming a photo from a museum, for instance) and taking advantage of new technology to better measure that engagement. Arts and culture organizations should feel more confident about the possibility of measuring the impact of their work, not only to fundraise but also to make the crucial course-corrections that all creative enterprises must make when they are committed to achieving complex goals.
I’ll be joining artists, critics and curators for a two-day conference about experimental art installations in modernist house museums. Anyone who follows me on Instagram knows that I was completely smitten with the Competing Utopias installation at the beautiful Neutra VDL House. It was a brilliant mash-up of East/West Cold War aesthetics and ideals that revealed how powerful and intellectually venturesome an art installation in a historic home can be.
And so I’m really excited to be involved in this upcoming conference October 4-5, 2014.
Invention: Contemporary Artists and the Modern House responds to the curatorial shift in the maintenance of house museums, in which directors are supporting increasingly transformative art installations that both challenge and celebrate the modernist landmarks. These collaborations with artists point to alternative preservation strategies, which move away from the conservation of historic homes as static objects and instead affirm the importance of human occupation and transformation. The conference will host a series of conversations between house museum directors, curators, artists and architects to reveal the curatorial motivations and artistic processes behind these interventions.
I’ll be joining Mark Allen, the incredibly creative guy behind Machine Project, and Ted Bosley, the Director of the Gamble House, for an intimate conversation about Machine Project’s playfully irreverent installations and performances at the historic Pasadena home. Be sure to check out the entire conference schedule (Oct 4-5), which takes conference goers to the marvelous MAK Center on King’s Road (built by Schindler), the Neutra VDL house, and Frank Lloyd Wright’s Hollyhock House.
All events are free to the public. To register for the conference, visit the registration page.
I was asked recently to speak at a symposium on Media Choices at Drexel University. The event drew a fascinating array of scholars who were studying things like Internet addiction, online dating, and political polarization in media consumption.
When someone mentions “media choice” to me, I automatically start thinking about the algorithms that have been developed to help shape that choice.
I have followed avidly the growing use of recommendation systems that you see on sites like Amazon, Netflix, YouTube and Pandora. I saw these mechanisms as a significant move away from demographic marketing (which I find deeply flawed) to marketing based on customer taste.
I did have my reservations though. I was very moved by Eli Pariser’s TED talk about the danger of “filter bubbles,” which effectively insulate us from opinions and content that we don’t understand or like. His talk really resonated with me because of the deeply divided ideological and taste communities that I found in a major survey research project I conducted on the correlation between entertainment preferences and political ideology (spoiler: they are even more deeply connected than you might think.)
But, when I conducted further research about collaborative filtering systems, I made some rather counter-intuitive discoveries. YouTube, for instance, found that “suggesting the videos most closely related to the one a person is already watching actually drives them away.”
Of course YouTube’s goal is to get you to sit and watch YouTube like you watch TV: to lean back and watch a half hour to an hour of programming, rather than watching for two minutes, getting frustrated trying to find something else worth watching and then going elsewhere. So, in short, it’s in YouTube’s best interest to introduce some calculated serendipity into their recommendations. Read the rest of this entry »
As I was shedding my last bunch of rupees at Indira Gandhi Airport in New Delhi, I quickly snagged a copy of Vogue India to read on the plane. I was curious to see how different it felt from the American version, especially after spending two weeks crisscrossing Northern India.
One thing I’d been warned about before arriving is that women on the street do not – I mean DO NOT – wear the kind of revealing clothing that you see in Bollywood films. Head to toe covering is the standard; even short sleeves are pretty rare. Even when it’s hot. Scorching hot.
Billboards and TV ads in India reflect the bodacious Bollywood ideal, but I can’t recall seeing anybody dress like that in even the glitziest restaurants and hotels in Delhi.
Much of the recommended clothing in the editorial portions of the magazine also defied street conventions, including shorts, short skirts, form-fitting or whisper thin dresses (a big no no, I was told), and long skirts (OK) with equally long slits (absolutely not OK). There was also a gorgeous swim suit spread, but I had to wonder: where in India could they be worn? As far as I could tell, Western-style hotel swimming pools would be the only acceptable place.
Similar to American Vogue, the Indian version featured profiles of successful women, including a comedienne, a radical novelist, and a slough of Indian art collectors in Dubai. The issue had a very global feel – it was, for instance, the first place I glimpsed Adidas’ fresh new World Cup garment collection, which they concocted in collaboration with The Farm Brand, a Brazilian fashion label.
I wasn’t surprised by the insane number of jewelry ads; women in India are often not allowed to have bank accounts or real estate assets, but the jewelry is often all theirs (check out this NPR piece about Indian women’s obsession with gold). Read the rest of this entry »
The New York Times devoted significant ink this week to The Participant Index (TPI), an effort by Participant Media to quantify and compare the relative social impact of films, TV shows and online video. The article also mentioned the Lear Center’s $4.2 million Media Impact Project: I’m the co-principal investigator on that project and we’ve been consulting with Participant on the development of TPI.
Here’s a little back story: Participant approached the Lear Center because of its academic expertise in measuring the impact of educational messages embedded in entertainment content. Our Hollywood, Health & Society program (for which I wrote the initial grant) has partnered with the CDC for the last 14 years to look at how health story lines in popular TV shows affect viewers’ knowledge, attitudes and behavior. The survey component of TPI includes a combination of questions that have become standard in entertainment education evaluation: the “transportation scale” identifies the type of emotional involvement that the entertainment content triggered and the outcome questions indicate what real-world actions a subject has taken after exposure to the content. TPI combines these two measures to create a score for each piece of video content in the study. Read the rest of this entry »