Archive for TV
I was asked recently to speak at a symposium on Media Choices at Drexel University. The event drew a fascinating array of scholars who were studying things like Internet addiction, online dating, and political polarization in media consumption.
When someone mentions “media choice” to me, I automatically start thinking about the algorithms that have been developed to help shape that choice.
I have followed avidly the growing use of recommendation systems that you see on sites like Amazon, Netflix, YouTube and Pandora. I saw these mechanisms as a significant move away from demographic marketing (which I find deeply flawed) to marketing based on customer taste.
I did have my reservations though. I was very moved by Eli Pariser’s TED talk about the danger of “filter bubbles,” which effectively insulate us from opinions and content that we don’t understand or like. His talk really resonated with me because of the deeply divided ideological and taste communities that I found in a major survey research project I conducted on the correlation between entertainment preferences and political ideology (spoiler: they are even more deeply connected than you might think.)
But, when I conducted further research about collaborative filtering systems, I made some rather counter-intuitive discoveries. YouTube, for instance, found that “suggesting the videos most closely related to the one a person is already watching actually drives them away.”
Of course YouTube’s goal is to get you to sit and watch YouTube like you watch TV: to lean back and watch a half hour to an hour of programming, rather than watching for two minutes, getting frustrated trying to find something else worth watching and then going elsewhere. So, in short, it’s in YouTube’s best interest to introduce some calculated serendipity into their recommendations. Read the rest of this entry »
The New York Times devoted significant ink this week to The Participant Index (TPI), an effort by Participant Media to quantify and compare the relative social impact of films, TV shows and online video. The article also mentioned the Lear Center’s $4.2 million Media Impact Project: I’m the co-principal investigator on that project and we’ve been consulting with Participant on the development of TPI.
Here’s a little back story: Participant approached the Lear Center because of its academic expertise in measuring the impact of educational messages embedded in entertainment content. Our Hollywood, Health & Society program (for which I wrote the initial grant) has partnered with the CDC for the last 14 years to look at how health story lines in popular TV shows affect viewers’ knowledge, attitudes and behavior. The survey component of TPI includes a combination of questions that have become standard in entertainment education evaluation: the “transportation scale” identifies the type of emotional involvement that the entertainment content triggered and the outcome questions indicate what real-world actions a subject has taken after exposure to the content. TPI combines these two measures to create a score for each piece of video content in the study. Read the rest of this entry »
Last week I attended a high-caliber symposium co-sponsored by the National Endowment for the Arts (NEA) and the UK’s Cultural Value Project. They brought together a dizzying array of researchers (demographers, cognitive scientists, arts policy wonks, “recovering” academics, etc.) to discuss how we ought to measure participation in arts and culture on the local, regional, national and global scale.
“Participation” and “engagement” are key metrics for arts institutions and their funders. But the inquiry often ends right there. I think the vast majority of people in the arts – including artists and administrators – take it as a given that art has a beneficial effect on society. I happen to agree with them. Wholeheartedly. But many powerful people in this world – including those who hold the purse strings – are not necessarily convinced. Funding for the arts is paltry compared to expenditures on science, where, lo and behold, we have a lot of convincing evidence about the importance it holds for humanity. Read the rest of this entry »