The New York Times devoted significant ink this week to The Participant Index (TPI), an effort by Participant Media to quantify and compare the relative social impact of films, TV shows and online video. The article also mentioned the Lear Center’s $4.2 million Media Impact Project: I’m the co-principal investigator on that project and we’ve been consulting with Participant on the development of TPI.
Here’s a little back story: Participant approached the Lear Center because of its academic expertise in measuring the impact of educational messages embedded in entertainment content. Our Hollywood, Health & Society program (for which I wrote the initial grant) has partnered with the CDC for the last 14 years to look at how health story lines in popular TV shows affect viewers’ knowledge, attitudes and behavior. The survey component of TPI includes a combination of questions that have become standard in entertainment education evaluation: the “transportation scale” identifies the type of emotional involvement that the entertainment content triggered and the outcome questions indicate what real-world actions a subject has taken after exposure to the content. TPI combines these two measures to create a score for each piece of video content in the study. Read the rest of this entry »
Guy Raz interviewed me about the culture of copying in the fashion industry in what he called “maybe our best show ever.” During the TED Radio Hour, we discussed the cult of originality and the fashion industry’s constant creative incursions into the archives of fashion. The show also includes Steven Johnson on where ideas come from; Mark Ronson on sampling in the music industry and Kirby Ferguson on the ubiquity of remixing. Check it out and let me know what you think!
Last week I attended a high-caliber symposium co-sponsored by the National Endowment for the Arts (NEA) and the UK’s Cultural Value Project. They brought together a dizzying array of researchers (demographers, cognitive scientists, arts policy wonks, “recovering” academics, etc.) to discuss how we ought to measure participation in arts and culture on the local, regional, national and global scale.
“Participation” and “engagement” are key metrics for arts institutions and their funders. But the inquiry often ends right there. I think the vast majority of people in the arts – including artists and administrators – take it as a given that art has a beneficial effect on society. I happen to agree with them. Wholeheartedly. But many powerful people in this world – including those who hold the purse strings – are not necessarily convinced. Funding for the arts is paltry compared to expenditures on science, where, lo and behold, we have a lot of convincing evidence about the importance it holds for humanity. Read the rest of this entry »
Ever since I started doing research on fashion design and copyright, I’ve been tracking the progress of 3D printing technology. The disruptive possibilities of this technology are abundantly clear in the fashion sector, and so I was thrilled to receive an invitation to attend fractal, a very unique conference in Medellin Colombia, where a diverse group of experts was asked to facilitate conversations about 3D printing, synthetic biology and other bleeding edge topics.
Hoping to shake-up the typical conference format, the instigators behind fractal – the intrepid Viviana Trujillo and Hernan Ortiz – decided to invite the audience to use “design fiction” to spin stories of the future that would reveal the key social, cultural, political and ethical quandaries that accompany the adoption of new technologies. The facilitators were a fascinating group: Reshma Shetty , an MIT-trained synthetic biologist; acclaimed artist and director Keiichi Matsuda, whose augmented reality installations have been featured at MOMA and the V&A, and Paul Graham Raven, a speculative fiction practitioner who uses narrative to solve engineering problems in the UK.
In addition to telling stories about how homes might be made out of living things and how augmented reality applications will fundamentally change the contours of our self-presentation to the world, we tackled the topic of 3D printing. Read the rest of this entry »
I was honored to give the Industry Keynote at Hot Docs, a giant documentary film festival in Toronto. I don’t know what they put in that water (which was delicious, by the way) but Torontonians love, love LOVE documentaries. They have a 700 seat theater that, year round, shows docs only, and I was completely charmed by its tagline: ESCAPE TO REALITY.
Of all conventional TV and film genres, you could easily argue that documentary is the one that is most self-conscious about its artful manipulation of reality. Since much of my research focuses on the impact of entertainment and media on individuals, communities and society at large, documentaries have proven an especially exciting object of study. (I have a TEDx talk about some of this research.)
In order to prep myself for the fest – which included a whopping 197 documentaries – I thought I’d revisit some survey research that we conducted at the Lear Center on the relationship between political beliefs and entertainment preferences. We discovered in those studies that predictable patterns emerged suggesting that even our escapes from reality – to ballets, tractor pulls, and blockbuster films – were tethered quite tightly to our deeply held beliefs about the world and how it ought to be.
For a nerd like me, this is absolutely fascinating stuff.
Our archive of data – from two large American representative sample surveys, and from a smaller version we conducted in Tunisia after the Arab Spring – includes detailed demographic, ideological and taste information about documentary film fans. Hot Docs gave me an excellent excuse to mine that data. Read the rest of this entry »