Johanna Blakley

Media | Entertainment | Fashion

About

Johanna Blakley, PhD, is the managing director and director of research at the Norman Lear Center, a research and public policy institute that explores the convergence of entertainment, commerce and society. Based at the University of Southern California’s Annenberg School for Communication & Journalism, Blakley performs research on a wide variety of topics, including global entertainment, cultural diplomacy, entertainment education, celebrity culture, fashion, digital media and intellectual property law. She has two talks on TED.com: Social Media & the End of Gender and Lessons from Fashion’s Free Culture. She speaks frequently in the U.S. and abroad about her research and her work has been cited in Reuters, the New York Times, The Economist, the Washington PostThe Atlantic, the Los Angeles Times, Politico, Huffington Post, ForbesBusiness Week, PR Week and GOOD. She has appeared on Good Morning America, MSNBC, Al Jazeera and Current TV, and on several radio programs, including On the Media, Planet Money, Marketplace and the TED Radio Hour.

Blakley is co-Principal Investigator, with Marty Kaplan, on the Media Impact Project (MIP), a hub for collecting, developing and sharing approaches for measuring the impact of media. MIP seeks to better understand the role that media plays in changing knowledge, attitudes and behavior among individuals and communities, large and small, around the world. This project, which received $3.25 million in seed funding, is supported by a grant from the Bill and Melinda Gates Foundation, with additional funding from the John S. and James L. Knight Foundation and the Open Society Foundations.

Blakley has overseen two major research initiatives about the impact of intellectual property rights on innovation and creativity – Ready to Share: Fashion & the Ownership of Creativity and Artists, Technology & the Ownership of Creative Content. Much of her work addresses the intersection between entertainment and politics, including two nationwide polls on the relationship between political ideology and entertainment preferences, and she co-authored a report on the Primetime War on Drugs & Terror. Blakley is a regular contributor to the Lear Center Blog, and she has guided more than forty manuscripts through the publication process at the Lear Center, including Warners’ War: Propaganda, Politics & Pop Culture in Wartime Hollywood. Blakley developed course materials on cultural diplomacy for the Masters in Public Diplomacy at Annenberg, and she teaches a course on transmedia storytelling in USC’s Masters in Professional Writing Program. She is currently co-directing a university-wide research initiative on Creativity & Collaboration in the Academy.

She received a PhD in English from the University of California, Santa Barbara, where she taught courses on popular culture and twentieth-century literature. Blakley has held a variety of positions within the high-tech industry, including Web producer and digital archivist at Vivendi-Universal Games. She is on the advisory board of Women@Paley at the Paley Center for Media; FEM inc., a technology venture, the Los Angeles Institute for the Humanities and TEDxUSC, the first TEDx event in the world. She is an advisor to the Aspen Institute and Active Voice. She’s on the editorial board of the International Journal of Gender, Science and Technology and she’s a founding member of the board of directors for Les Figues Press, a venue for literary experimentation.

You can contact me via email:

12 Comments»

[…] a comment » Russ Roberts had a nice podcast with Johanna Blakley, a scholar at USC who studies technology, fashion, and entertainment. In the middle of the talk, […]

[…] Roberts had a nice podcast with Johanna Blakley, a scholar at USC who studies technology, fashion, and entertainment. In the middle of the talk, […]

[…] We also talk to Johanna Blakley, an expert on pop culture and fashion. Here’s her Ted Talk, “Lessons from […]

[…] Joanna Blakely is deputy director at the Norman Lear Center.  A few tidbits from her talk: […]

  Eric wrote @

Johanna: we have been using PSYCHOGRAPHICS in our Architecture, Landscapes, Urban Designs, and Civic Arts for nearly three decades. Creating places that celebrates the diversity of peoples aspirations has made our projects vivid meeting places around the world. Whether we call these groups tribes, urban villagers, gangs, or even Vonnegut’s ‘karass’, they all honour the yearning in our lives. Hopes, dreams, fears, prejudices, bigotries, aspirations, hauntings, intellectual curiosities, and quests: these are the stuff of great civic places too. When you ignite the possibilities in people’s hearts, they respond with ‘loyalty’ … they return again and again because they feel creative and can explore their richest desires. (And while people will spend a little to ‘sustain’ their lives … they will spend a fortune to ‘change’ their lives). Our art: the design of waterfronts, retail / leisure centres, parks & gardens, mixed-use landmarks, residential villages, resorts, and even cities … all of these rely upon honouring how people want to improve their lives. Our first exploration is discovering the ‘communities of inquiry’ that make our cities ‘marketplaces of ideas’. The wider the embrace the more CIVIC the place. The sustenance of a city’s greatness rests in its capacity to accommodate the widest variety of aspirations of her citizens, residents, and guests. The word ‘tolerance’ is an inadequate word for our 21st century: ‘empowerment’ serves our art much better … adding both ‘intention’ & ‘momentum’ to the search for a better world. Your description of Social Networks engaging people independently of the trappings of appearance — and powered by the character of aspiration is what has always made our lives enriched. All revolutions begin with a whisper … and in that whisper (now digital) we can convey our dreams to a world of intimate strangers. Architecture is a new diplomacy: and through design, we can create the stages, meeting places, & exchanges of our lives.

  Dominan mujeres la esfera virtual | Agenda Hyperbólica wrote @

[…] sociales virtuales en tiempo de exposición a ellas y en publicaciones, reveló Johanna Blakley subdirectora del Norman Lear Center de la Escuela Annenberg de […]

[…] this year, US-based Johanna Blakley of the Norman Lear Center, a research and public policy institute that explores the convergence of […]

[…] algunes de les àrees que s’exploraran en la conferència que comptarà amb la participació de Johanna Blakley (Norman Lear Center), Emily White i Lisa Lite (Layer), Ken Nealson (Departament de Geobiologia de […]

  how much does termite treatment cost wrote @

Pranam Kolar blog…

just below, are some totally unrelated sites to ours, however, they are definitely worth checking ou…

  Quando la pirateria fa bene « BLOGORIO.net wrote @

[…] intellettuale avrebbe bisogno di una rinfrescata. Nella sua Ted conversation, la ricercatrice Johanna Blakley fa presente che nel mondo della moda il concetto di copyright è molto labile. Qualunque stilista […]

[…] who your customers are.  While this may sound simple, the old norms are changing here as well.  Johanna Blakely–Managing Director at Normal Lear Center, a media focused think tank, makes the assertion in a TED […]

  Http://Planetred.Unl.Edu wrote @

Hi! I’ve been reading your site for some time now and finally got the courage to go ahead and give you a shout out from Atascocita Tx! Just wanted to mention keep up the great work!


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

Join 3,246 other followers

%d bloggers like this: